Privacy policy

Last updated: October 26, 2026

TryWonderBaby ("we", "us", "our") is a trading name of Carthage Commerce Ltd, which operates this online store and is the controller of your personal information. This Privacy Policy explains what personal information we collect when you visit our store, buy from us or contact us, how we use it, who we share it with, and the choices you have. By using our store, you agree to the practices described here.

1. Information we collect

Information you give us

  • Contact details: name, email address, phone number, shipping and billing address
  • Order details: products purchased, order history, returns and exchanges
  • Payment information: processed securely by our payment providers. We never see or store your full card number.
  • Messages you send us, for example by email to customer support
  • Marketing preferences, if you sign up for our emails or text messages

Information collected automatically

  • Device and browser information, IP address and approximate location
  • How you use our store: pages viewed, products viewed or added to your cart, and how you arrived at our store
  • Information collected through cookies, pixels and similar technologies (see section 5)

2. How we use your information

  • To process, ship and deliver your orders, and to handle returns, exchanges and refunds
  • To communicate with you about your orders and respond to your questions
  • To send you marketing emails and text messages, where you've agreed to receive them
  • To show you relevant ads on platforms such as Facebook and Instagram, and to measure how our ads perform
  • To understand how our store is used and improve it
  • To prevent fraud and keep our store secure
  • To comply with our legal obligations

3. Who we share it with

We share personal information only with the companies that help us run our business:

  • Shopify, which hosts our store and processes orders. See the Shopify Privacy Policy.
  • Payment processors, to securely take payments
  • Fulfillment partners and shipping carriers, to pack and deliver your order
  • Meta Platforms (Facebook and Instagram), through the Meta Pixel and Conversions API, for advertising and ad measurement
  • Email and SMS marketing providers, to send the messages you've signed up for
  • Authorities or advisers, when required by law or to protect our rights

We don't sell your personal information for money. However, sharing information with advertising partners such as Meta to show you ads may count as "selling" or "sharing" under some US state laws. You can opt out (see section 7).

4. Marketing emails and text messages

We'll only send you marketing emails or texts if you sign up for them. You can unsubscribe from emails at any time with the link at the bottom of every email. To stop text messages, reply STOP to any message. Message and data rates may apply. Consent to receive marketing texts is never a condition of purchase. We'll still send you messages about your orders, such as confirmations and shipping updates.

5. Cookies and the Meta Pixel

We use cookies and similar technologies to keep your cart working, remember your preferences, understand how our store is used and support our advertising. This includes the Meta Pixel, which lets Meta collect information about your activity on our store so we can show you relevant ads and measure their results.

You can control cookies through your browser settings and our cookie banner where shown. You can manage how Meta uses your data for ads in your Facebook ad preferences. Blocking some cookies may affect how our store works.

6. How long we keep your information

We keep personal information only for as long as we need it for the purposes in this policy: to fulfill orders, provide support, meet legal, tax and accounting requirements, and resolve disputes. After that, we delete or anonymize it.

7. Your rights and choices

Depending on where you live, including California, other US states with privacy laws, the European Economic Area and the United Kingdom, you may have the right to:

  • Know and access the personal information we hold about you
  • Correct inaccurate information
  • Delete your personal information
  • Receive a copy of your information in a portable format
  • Opt out of the "sale" or "sharing" of your information for targeted advertising
  • Withdraw consent, and object to or restrict certain processing

To make a request, email support@trywonderbaby.com with the subject "Privacy request". We may need to verify your identity before we respond. We honor Global Privacy Control (GPC) browser signals as an opt-out of sharing for targeted advertising. We will never treat you differently for exercising your rights.

8. Children's privacy

Many of our products are designed for babies and young children, but our store is meant for adults. We don't knowingly collect personal information from children under 13 (or under 16 where local law requires). If you believe a child has given us personal information, contact us and we'll delete it.

9. Security

We use reasonable technical and organizational measures to protect your information. Payments are encrypted and handled by our payment providers. No method of transmission or storage is 100% secure, so we can't guarantee absolute security.

10. International transfers

Our service providers may process your information in countries other than the one you live in, including the United States. Where required, we rely on appropriate safeguards, such as standard contractual clauses, for these transfers.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll change the "Last updated" date at the top of this page.

12. Contact us

Questions about this policy or your information? Email support@trywonderbaby.com.

Carthage Commerce Ltd (company no. 17511339, registered in England and Wales)
Office 21606, 182-184 High Street North, East Ham, London E6 2JA, United Kingdom